The world has changed over the last ten years and statistics show that 70% of Irish adults are all internet users.Ten years ago some homes didn't have computers in them now there may be one computer and 2 laptops to a household. Statistics also show that 50% of all Irish internet users made at least 1 purchase online within the last month.People are spending hours online and are learning that purchasing online and life in general online is pretty simple.Statistics once again show that people now spend up to 7 hours of their spare time per week on the internet, that's twice as long as people spend reading the newspapers.
From advertising online companies can get a wider range of customers and can also target their products to specific customers.Also it is cheaper to advertise online.To view an ad on the Internet is free only when someone clicks on the ad and goes on the website it ends up costing the company.So advertising online is a huge money saver for companies.So because the world id advancing so quickly in technology and that people find purchasing online very simple and effective, advertising online is important for companies.
To read up on more information on this topic click the link below.
http://www.onlineadvertising.ie
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